Hatch
Chile Peppers

Get ’em While They’re Hot!
Now Available for a Limited Time.

Hatch Chile Roasting Schedule

D&W Fresh Market – N Petosky

View Facebook event details

D&W Fresh Market – Caledonia, MI

View Facebook event details

D&W Fresh Market – Grand Haven, MI

View Facebook details

D&W Fresh Market – Grand Rapids (Knapp Crossings)

View Facebook details

Join us at our Hatch Chile Roasting event at select D&W locations while supplies last!

Come try this uniquely flavored pepper! Choose your heat level and sample a variety of Chile products and fresh meal solutions from meat, bakery and deli, all flavored with delicious Hatch Chiles!

To pre-order, visit the customer service desk.

Get ’em while they’re hot!

Hatch Chile Roasting FAQ's

Grown exclusively in Hatch, New Mexico, Hatch Chile Peppers have a limited harvest season from late summer to early fall. Known for their unique taste—smoky yet sweet, balanced with a moderate heat level—Hatch Chile Peppers’ flavors are enhanced when roasted, making them the perfect specialty ingredient in the kitchen. These prized peppers are anticipated by many. Come out and enjoy the taste of freshly roasted Hatch Peppers, along with samples of Hatch-made items and recipe ideas to make the most out of your Hatch Pepper purchase!

Due to their thick outer skin, Hatch Chile Peppers are typically roasted before eating. Roasting truly brings out the best in these peppers from flavor, texture, and aroma. There is no better way to have your Hatch Chile Peppers roasted than having them professionally done in our large tumbling roasters, which ensures your Hatch Chilis are roasted evenly and thoroughly on all sides resulting in a consistent, delicious flavor. Roasting an entire 25lb. case of peppers usually takes less than four minutes, so you’ll have your peppers perfectly roasted much quicker than using a traditional gas grill or stovetop!

Nope! Bring your Hatch Chile Peppers and experience the convenience and flavor of a freshly roasted Hatch Chile Pepper!

Depending on how they are stored, typically 3-5 days. We recommend refrigerating your Hatch Chile Peppers in an airtight container. They can also be frozen and last up to 6 months. 

Hatch Chile Peppers are known for their versatility, and their unique taste can be used in a variety of different dishes. 

Check out some delicious recipes here.

We have multiple roasting events taking place at select D&W Fresh Market locations! Check out the schedule above to find the nearest roasting event.