Hatch Chile Roasting Event

Get 'em while they’re hot!

Our Hatch Chile Roasting event is coming soon to a D&W Fresh Market near you.  You buy them and we'll roast them for free!

Everyone is obsessed with Hatch Chiles this time of year. No other chile is prized more than this variety which grows in the Hatch Valley, just north of Las Cruces.  Chefs say that the intense sunlight and cool nights in this valley result in a uniquely flavored chile that's unrivaled by any other.

Hatch Chiles have a meaty flesh and mild-medium heat making them ideal for use in Chile Con Queso, Chile Rellenos, and Chile Verde. But it doesn't just stop there. You can also use them as ingredients in salads, soups, stews, dips, sandwiches and more!  Check out our recipes below for inspiration!

Available Saturdays from 10:00 AM until 4:00 PM at these select D&W Fresh Market locations.  Hurry, this is a limited time event! 

Every Saturday August 11 until September 15, 10AM-4PM
D&W - 2000 East Beltline NE Grand Rapid MI
D&W - 1116 Robbins Rd Grand Haven MI
D&W - 1163 N Highway Us 31 Petoskey MI
D&W - 1814 Breton Rd Se Grand Rapids MI

August 11 10AM-4PM
D&W - 6425 28Th St Se Grand Rapids MI

August 18 10AM-4PM
D&W - 151 W Grand River Ave Williamston MI
D&W - 2181 Wealthy St SE Grand Rapids MI

August 25 10AM-4PM
D&W - 2103 Parkview Ave Kalamazoo MI

September 1 10AM-4PM
D&W - 50 Douglas Ave Holland MI
D&W - 9375 Cherry Valley Ave Se Caledonia MI