Privacy Policy


EFFECTIVE 08/29/2016

This website is owned and operated by Family Fare, LLC and its affiliates and

subsidiaries (collectively, "Family Fare"). Family Fare operates, or is affiliated with, the

following stores: D&W Fresh Market, Family Fare Supermarkets, Valu Land, VG's

Grocery, VG's Fresh Market, Forest Hills Foods, the Quick Stop Fuel Centers

associated with these stores, Family Fresh Market, Sun Mart Foods, EconoFoods, No

Frills Supermarket, Dan's Supermarkets, Xpress Mart, Prairie Market, Wholesale Food

Outlet, and Family Thrift Center. This policy explains how Family Fare and its affiliates

(collectively, "we" or "us") collect, use, share and protect the personal information that

we collect through this website. We value the privacy of our website visitors and do not

sell or share your individually identifiable information with any organization outside of

Family Fare and its affiliates, except under the conditions noted below.


We value the privacy of our website visitors. We do not sell your personal information.

We will only collect and use your information as explained in this policy. This section

gives a brief overview of our data collection and use policies. Please click on the links

below for a more detailed discussion of each topic. Please contact us

at or at 800-451-8500 if you have any questions.

We collect the following information:

information that your browser routinely shares with websites.

personal information that you provide us on a voluntary basis.

if you use the mobile version of our website, it may use geographic information

temporarily collected from your mobile device to find participating stores in your


We use the following types of tracking technology:

cookies, web beacons and similar technology tracks movement across our

website and keeps track of our registered users and their preferences.

advertising services place ads on the internet for us, and they may use tracking

technology. We do not share your personal information with these services.

Google Analytics may use cookies and browser information to provide

demographic, statistical, and other information about the visitors to our website,

such as their interests, hobbies, and preferences.

We use and disclose the information we collect for the following purposes:

to provide services or products that you request.

to help us improve our website, understand our customers and their preferences,

and to market our products and services.

to our contractors who provide supporting services so that they can access

information needed for such services, but only on terms consistent with this


to protect our business interests or the rights of others, when required by law, to

cooperate with law enforcement, or in connection with the sale or merger of all or

part of our business.

We use these commercially reasonable data security practices:

if you make a purchase on our site, we use a Secure Sockets Layer (SSL)

connection to process your payment information and we store your personal

information on firewall-protected servers.

we limit access to your personal information to those who have legitimate need to

use it.

Other details about our practices:

Although we may have links to other websites, this policy applies only to the

websites operated by Family Fare retail stores.

We use your personal information only for the purposes for which it is collected

and consistent with this policy, and we retain your information as permitted by

applicable law.

You can update your online account information at any time.

We do not intend to collect information from children under the age of 13.

We may update this policy from time to time, but we will allow you to opt in to any

material changes in how we use your personal information.



This website provides information about our stores and the products we sell. You do not

need to provide us with any personal information if you simply want to browse through

our website and learn more about our stores, our products and our services. Like many

other websites, we may record information that your web browser routinely shares, such

as your browser type, browser language, software and hardware attributes, the date

and time of your visit, the website from which you came, the geographical location of the

Internet Protocol address and the pages on this site that you visit. This will generally be

anonymous data that we collect on an aggregate basis. We will not try to associate

anonymous data with the personal information that you provide to us, except to

investigate apparent fraud or a threat to our website, our business or our users.


We may also collect personal information that you choose to provide to us on a

voluntary basis. When we ask for your personal information, it is so that we can provide

a product or service to you and communicate with you about those products and

services. For example, you can register on one of our stores' websites by providing us

with your name, address, telephone number and e-mail address, and then elect to

receive newsletters or regularly scheduled e-mail. Among other things, you can elect to

participate in contests that we may run from time to time, purchase special order foods

or create a personal shopping list. It will always be your choice whether to provide your

personal information in order to take advantage of these features.

We may offer online pharmacy services on this website. If so, the information that we

collect in connection with such services will be protected in compliance with state and

federal medical privacy laws. If you'd like more information on how we may use or

disclose your medical information, please click here.

We may also offer certain social networking features on this website, such as the

opportunity to post comments or opinions about our products and services. If you

choose to submit your comments or opinions, keep in mind that these will be available

to the general public and are not subject to any privacy.

If you choose to participate in the yes Program, you can learn more about our practices

in the yes Program Participation Rules posted on our participating stores’ websites,

which may also be found here.


We may also operate a version of this website specifically designed to work with mobile

devices. The mobile website may include a feature that uses geographic location

information provided by your mobile device to identify stores in your vicinity. We do not

collect or store your geographic information except to temporarily provide this service.


Ken Coleman  8/29/2016 1:37 PM

Comment [1]: Hyperlink to pharmacy privacy


Ken Coleman  8/29/2016 1:37 PM

Comment [2]: Hyperlink to yes Proegram Rules


As is commonly done on websites, we may use cookies and similar technology to keep

track of our users and the services they have elected. A "cookie" is a small text file

containing alphanumeric characters that is stored on your computer and uniquely

identifies your browser. If you are simply browsing on our website, the cookies that we

use last only about as long as your session on our website; but if you have created a

user name and account, we will also use cookies that remain on your computer

between visits so that when you return to our site we can remember who you are and

your preferences. For example, we use cookies to keep track of items that you might

wish to store in your on-line Shopping Cart between visits. We may allow business

partners who provide services to our site to place cookies on your computer that assist

us in analyzing usage data. We do not allow these business partners to collect your

personal information from our website except as may be necessary for the services that

they provide.

You can manage these cookies. For example, you can configure your browser to accept

all cookies, reject all cookies, or notify you when a cookie is set. If you disable cookies,

however, it may interfere with the functionality of our site and you may not be able to

use all of the site's features.

We may also use web beacons or similar technology to help us track the effectiveness

of our communications. A web beacon (also known as an action tag, a clear gif or pixel

tag) is a1x1 pixel image embedded in a website page used to transparently collect

information. For example, we may use a web beacon to count the number of visits to

the pages of our site. If you have signed up to receive any of our e-mail newsletters, we

use similar technology to count how many recipients have opened the message and

clicked on one of its links.

We may offer a version of this site specifically designed to work with a mobile device. If

so, we may store information relevant to your use of the mobile site on your device's

local storage.


We contract with our business partner Google to serve ads on our website. Google uses

DoubleClick cookies and web beacons to make our advertising more effective. Google

may use such technology to serve ads based on your prior visit to our website and/or

other sites on the Intranet. If you access this site using a mobile device, Google may

use anonymous identifiers if the device does not accept cookies. We do not share your

personal information with Google. You can learn more about how Google uses the

DoubleClick cookies by visiting Google's Policies & Principles. You may opt out of the

use of the DoubleClick cookie for interest-based advertising by visiting the ads

preference manager.

We use third party advertising services to place our advertisements on other websites. If

you click on one of these ads, the company that placed the ad may use cookies, web

beacons, or other tracking technology to gather statistics on the effectiveness of our

advertisements, to track your movement across websites, and to serve you

advertisements targeted to your interests. We do not share any of your personal

information with these advertising services and, except as noted above with respect to

Google, we do not permit them to place cookies from our website. You can learn more

about interest-based advertising and opt out of such advertising from certain companies




We will generally use the information that we collect to help us operate this website, to

provide requested services, to help us understand our customers and their preferences,

and to market products and services to you in which we believe you may be interested.

The following provides a more specific discussion of our uses and disclosures of the

information that we collect. We will seek your consent before we use your personal

information for any other purposes


When you provide us with your contact information, we will use that information to

provide services related to this website. For example, if you purchase specialty foods on

our site, we will use your mailing address to ship your order. We may also send you email

messages confirming your order or reporting on the status of your order.

If you register on our site, we give you the option to add your e-mail address to one or

more e-mail lists. You may change your preferences or opt out of all e-mails at any time

by clicking on the "unsubscribe" link found at the bottom of each e-mail.

We maintain a database about our customers and website users that allows us to (i)

analyze and monitor consumer and customer activity, (ii) promote and support our

products and services, and (iii) develop a knowledge base regarding our web site users

and customers.

We may combine the individually identifiable information that we collect from this

website with information collected through any customer loyalty programs that we may

run from time to time. For example, if you have signed up to receive e-mail messages,

we may use information from the customer loyalty program to deliver offers or coupons

tailored to your shopping needs.


If you purchase any products through this website, like any other retailer we will have to

provide your credit card information to our credit card processor and authenticator for

payment purposes, and your name and address to the company that ships our




To improve the products and services offered, we may use business partners to help us

design and operate our website or provide other services to support the site. For

example, we may hire a company to run certain website applications, help us fulfill

orders, process credit card payments, or help us analyze our data. Unless otherwise

indicated on our website, if we allow our business partners to access the personal

information we collect, it will be for limited purposes and in compliance with this privacy

policy. We may give you the option to have your information shared with vendors whose

goods we carry so that they can send you coupons or other promotional information in

which you are interested.


We use Google Analytics to help us gather statistical information about the visitors to

our site and how they use the site. We also use Google Analytics to provide us

additional information about the users to our site, such as their interests, hobbies, and

preferences, based upon information gathered by Google through the use of cookies

and browser information. However, all information we gather via Google Analytics will

be gathered on an anonymous, aggregate basis but will not associate this data with

personally identifiable data. We use this information to gain a better understanding of

the visitors to our site and to improve our website and product offerings. We reserve the

right to license or sell aggregate information about the visitors to our website, but this

information will not be individually identifiable. Depending on which type of browser and

device that you use, you may have the ability to control the type of information that

Google Analytics uses. If you would like to learn more about Google Analytics, please

click here.

Ken Coleman  8/29/2016 1:38 PM

Comment [3]: Hyperlink to Google Analytics




We may release your information without prior notice when we believe it is appropriate

to prevent fraud; to comply with law or to cooperate with law enforcement activity or

other governmental request; to respond to subpoenas, court orders or administrative

agency requests for information; to enforce our policies; to protect the rights, property

and safety of our business and of others; or when required or otherwise permitted by

law. For example, we may share information with law enforcement to reduce the risk of

fraud or if someone uses or attempts to use our site for illegal reasons. If there is a sale

or merger of the company, division or business unit that operates this site, we may also

transfer the information we have collected in connection with such sale or merger.

We will use the information we collect to continuously improve our business and our

website development. Your comments and suggestions about our website development

are always appreciated. Please contact us at or at 800-

451-8500 if you have any comments or suggestions.


We use commercially reasonable means to protect the integrity of our website and limit

access to your personal information. For example, if you purchase any products on our

site, we will use a Secure Sockets Layer (SSL) connection to process your payment

information and we will store your personal information on firewall-protected servers.

We limit access to your personal information to those who have a legitimate need to use

the information. If you have set up a user name and profile, you should be sure to

protect your user ID and password to prevent others from being able to access the site

in your name. We cannot provide absolute assurances against, and will not be liable for,

breaches of confidentiality due to system failures or unauthorized access by third



This site may contain links to other websites operated by companies that are not

affiliated with us. Also, you may have come to this website from a website that is not

operated by us. We are not responsible for the operation of these other sites or the

information that they collect from their visitors. If you would like to know how another

site collects and uses your information, please review its privacy policy.


The information you provide us isn't set in stone. You can update your online account

information with us at any time by clicking on the "My Account" link found in the upper

right corner of the home page.


We use the information that we collect about you only for the purposes for which it is

collected and consistent with this policy. We keep information provided to us for as long

as we believe necessary for our business purposes and as permitted by applicable law.


Our business and the laws that regulate us change from time to time, and we reserve

the right to change this policy. If we do change this policy, we will post the revised

version on this site. If we propose to change our policy in a way that would permit us to

make additional uses of the personal information that we had previously collected about

you, we will obtain your affirmative, express consent before using your information in a

materially different way.


While our site is available for all to come visit, you must be at least 13 years old to

register on our website, to purchase products or participate in any of our contests. We

will not knowingly collect information about children under the age of 13. If you are

under the age of 13, please do not register as a user and do not submit your personal

information. If you are a parent who believes that we have collected information about a

child under age 13, please contact us at or at 800-451-

8500 with your child's name and address, and we will be happy to delete the information

we have about your child from our records and provide information in accordance with

the Children's Online Privacy Protection Act.


When you visit this site, you are accepting the practices described in this Privacy Policy.


Please contact us at or at 800-451-8500 and let us


know if you have any questions or comments about our policies or practices.