Direct Your Dollars and Direct Your Labels

At D&W Fresh Market, we’re keeping it real local. We’ll always support our local communities, including local nonprofits, schools and faith-based organizations – and we invite our store guests to join us in those efforts.

With each trip to D&W Fresh Market, you can support your favorite school or nonprofit in one of two ways, or you can double your impact by participating in both!

Direct Your Dollars:

Save the receipt from each visit to D&W Fresh Market (or each Fast Lane order), and you can help your favorite local nonprofit, school or faith-based organization earn money through Direct Your Dollars. For every $150,000 in receipts participating organizations collect, D&W Fresh Market – through our parent company, SpartanNash – will donate $1,000.

Learn more about Direct Your Dollars

Our Family Direct Your Labels


By buying your favorite Our Family brand products – and saving the UPC barcodes from those cans, boxes and bottles – you can help schools, faith-based and other community organizations earn money for textbooks, art supplies and more. For each bundle of 500 Our Family UPC barcodes collected, participating nonprofit organizations can earn $25.

Learn More About Direct Your Labels